Hook ideas · for skincare, hair and beauty apps

TikTok hook ideas for skincare, hair and beauty apps

Skin and hair slideshows that did well show something rather than claim it: a before and after, a scan, a rating. These hooks are in those shapes, for skincare, ingredient, hair and beauty apps. We have studied 12 slideshows for this corner, from 139K to 23M views.

if your skin looks like this rn, here's what I'd stop using

Shape: If your problem looks like this rn, the secret is: the before, the after, and the screen in between

From a slideshow with 13M views for young women with skin worries. See it studied

Make one like the original →

A hook is a shape filled in for your kind of app, not a promise. Where it is in the first person, post it only if it is true for you, and change anything that is not.

All 13 hooks

  1. if your skin looks like this rn, here's what I'd stop usingShape from a slideshow with 13M views for young women with skin worries
  2. my 4 step sunday reset (skin edition)Shape from a slideshow with 9.2M views for skincare beginners
  3. the moisturiser… the glow… the scanShape from a slideshow with 23M views for women with skin worries
  4. i tried the ingredient scanner everyone is talking about on my moisturiser and look what it showed meShape from a slideshow with 14M views for women who use makeup
  5. scanning every sunscreen at the chemist so you don't have toShape from a slideshow with 2M views for people who care what is in their products
  6. rating the best and worst haircuts for your hair typeShape from a slideshow with 17M views for young men choosing a haircut
  7. before and after, and every shade it picked for meShape from a slideshow with 1.7M views for young men thinking about a new haircut
  8. rating retinol vs bakuchiol, one score a slideShape from a slideshow with 8M views for young men into looksmaxxing
  9. things I thought were ruining my skin that turned out to be fineShape from a slideshow with 16M views for young women in relationships
  10. what I thought: I need ten products. what was true: I needed threeShape from a slideshow with 28M views for young people working on self-image
  11. how to glow up by summer: your skin, your hair, your sleepShape from a slideshow with 1.3M views for young women working on themselves
  12. i wish i had known this when i started retinol, one tip a slideShape from a slideshow with 2.4M views for parents starting their baby on solids
  13. 4 apps that will make your skin routine disgustingly simpleShape from a slideshow with 1.4M views for young people who want to be productive

Formats that work for skincare, hair and beauty apps

  1. What I thought, what was true Each slide is a worry your reader has, over what is really true, your mascot nervous and then fine, then your app as the last one.Seen in 2 of the studied slideshows these hooks come from, the best with 28M views.
  2. Before and after, then the app Your character in a bad moment, the same person calmer, then your app as a notification on her lock screen.Seen in 4 of the studied slideshows these hooks come from, the best with 23M views.
  3. Rating A routine or setup, scored part by part, then the verdict and the fix.Seen in 3 of the studied slideshows these hooks come from, the best with 17M views.
  4. Somebody doubted her, so she showed them Your AI influencer says who doubted her, then your app's real screens are her answer, then where to get it and a question for the comments.Seen in 1 of the studied slideshows these hooks come from, the best with 14M views.
  5. Tips I wish I knew One useful thing per slide, in TikTok's own white-box text, your app as the last tip.Seen in 1 of the studied slideshows these hooks come from, the best with 2.4M views.
  6. Apps you need A friend's complaint in quotes over a photo, then real apps with their real icons. Yours is third.Seen in 1 of the studied slideshows these hooks come from, the best with 1.4M views.

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